"Often facilities offered in brochures by builders do not materialize..."
So what? We all know that the brochure of a real estate project is not a legal offering! Right?
My dear friend Ritu Goyal Harish, I have blogged her articles about the problems faced by the residents of the co-operative housing societies in Pune real estate market, has written an article on amenities in DNA. However, instead of writing to guide the home buyer, Ritu is trying to confuse the adventurous property buyer who joins hand with a builder to realize his dream.
Very conveniently, she has taken a popular stand about the amenities mentioned in the brochure but not actually offered in the project. Ritu says that amenities mentioned in the brochure are "promise" and if the builder doesn't give those amenities - doesn't fulfill his promise - the property buyer feels "cheated"!
When all of us who can read and write know well that every word printed in a brochure is just a wish and floor plans are not architects's drawings submitted to the corporation and elevations are artists' impressions.
We treat the brochure as a story book or a Fairy Tale. For a property buyer the brochure is nothing but builder's "wish" and certainly, not his "promise". Or a legal offering. This is clearly mentioned in the brochure and since we can read, we are completely aware about it. Right?
Builder presents it on the paper because he wants our interest free finance to develop his concept, implement his idea, convert his dream into reality. Those who book, invest bank's home loans in the project, also enjoy the adventure of being a part of the team, which against all odds, construct what they have collectively imagined.
That's why financial institutions never relate the disbursement of a home loan to the development of amenities or the completion of the entire project! Right?
My dear friend Ritu has ignored this reality. She doesn't acknowledge that a human being is a romantic and a dreamer. Like a typical representative of a consumption based economic culture, she thinks that we are nothing but "consumers"! What a false claim!
Related Story:1) WEDNESDAY, JUNE 2, 2010
May 2010 - Most popular blogs on Ravi Karandeekar's Pune Real Estate Market News Blog
Feel free to call me:I enjoy talking, sharing my views and giving advice about buying property in Pune real estate market (so, i do not charge anything for the first 3 minutes!) Call +919860044110
If you like to chat, join me, RaviKarandeekarsBlogs on Google Talk.
Yes, my email id is RaviKarandeekarsBlogs@gmail.com Feel free to write. I reply as soon as i can.
Join me on Google Buzz at
Subscribe for Free!To receive free emails or free RSS feeds, please, subscribe to Ravi Karandeekar's Pune Real Estate Market News Blog
For my blogs on real estate projects near Hinjewadi, real estate investment, advertising and other related topics, please, visit and join my Ravi Karandeekar's Pune Real Estate Blog Group