Saturday, June 20, 2009

Ackruti Countrywoods on Katraj Kondhwa link road increases the property rates by 50 rupees!

Now, Rs. 2,300 per sq.ft.!

1 bhk terrace flat - Rs. 12.88 lakhs

2 bhk terrace flat - Rs. 17.02 lakhs

Akruti or Ackruti?



Last time it was Akruti. But in today's ad there is a change in the spelling! Now, they have added "c"! So, now, it is spelled as Ackruti Countrywoods.

Change in the spelling is not only in the name of the project. Even the name of promoter has also changed! Now, its spelled as Ackruti City!

Last time url of the website was www.akruticity.com, whereas today its www.ackruticity.com!

When i visited www.ackruticity.com there was no change in the name of the company. It's still spelled as "Akruti City"! Even the name of the project is "Akruti Contrywoods" on the home page.

"No need to worry?"

I called "their" Pune office. No responsible person was available. I called "their" Sr. Manager - Business Unit and my old friend, Tarang Patel. His mobile was diverted to the salesman. The salesman said, "But there is no need to worry!," he said.

"Worry!?" Who was worried? I was under impression that the change in spelling may be because of some "expert's advice"! It happens all the time in Bollywood!! Or must be a printing mistake. I was not worried!

This "worry" element took my charge. I called "their" registered office in Andheri (East), Mumbai. "Pioneer and leading Pune real estate blogger, Ravi Karandeekar," I introduced myself. The line was transfered to some "responsible" person. Mr. Responsible didn't know about this change. He kept me on hold. After a few minutes, my line was disconnected!

"Has Jairaj Group taken over Contrywoods?"


"This project" (Akruti / Ackruti Countrywoods) is a joint venture between "them" and Jairaj Group, "The Land Merchants" of Pune!

Jairaj Group is present, directly or indirectly, in all major real estate projects in Pune. From 'Amanora Park Town' to 'Akruti Countrywoods'. "Has Jairaj Group taken over the charge of Akruti Countrywoods?," I was curious to find out.

Like all leading builders in Pune, at some point of time, Jairaj Group was my client. However, because of my policy to keep a distance with my old clients, I hadn't talked to Rajeshbhai or Jayantbhai for a long time.

I called Jairaj Groups' office. Jayantbhai or his son Malavbhai were not available.

Receptioninst suggested that i should talk to Nileshbhai. "No!," Nileshbhai said. "Jairaj Group hasn't taken over. Akruti is still "running" Countrywoods," he confirmed.

Actually, Nileshbhai was not even aware about the change in the spelling. I requested him to let me know if he finds out anything by Monday.

"What's the big deal?"

"What's the big deal?," you may wonder! It's just change in the spelling!

You are right. Not a big deal if the builder is local, Pune builder. Which Akruti is not. Akruti is from Mumbai.

Besides this, Akruti City Limited is a listed real estate company. You can visit Google Finance to find out more about Akruti City Limited BOM:532799 .

Now a days, when any real estate company is "in the news" more often for this type of news "Roller-coaster ride continues for Akruti City", every property buyer who invests in the project becomes curious. Your life is at stake!

And if you are a real estate marketing consultant in Pune (India) and a blogger, who enjoys introducing himself as "I am Ravi Karandeekar, pioneer and leading Pune real estate blogger!", (when he stands in front of the mirror in his birthday suit after the shower!), you are bound to become more suspicious. You want to know "Why "c"? What's going on in Akruti City?" Isn't it?

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2 comments:

  1. Dear friend,

    your work on real estate properties is wonderful.

    Keep it up.

    ReplyDelete
  2. I am thinking to buy 2 BHK flat in Acruti Countrywood located at katraj kondhwa road, pune.
    Recently i visited their site they are offering 3025 psf. so 2 BHK (1065 sf) goes arround 35.69 lacs.
    and possession is in Dec 12. They are offering 80/20 offer.

    I heard from my friends that this project has some land acquisition problem?

    Please let me know if everything alright will this be a good deal for me?

    ReplyDelete