Madhukosh - by public demand!
A couple of weeks ago, we all know that Paranjape Schemes was forced to open the waiting list of Madhukosh at Dhayari on Sinhagad road in Pune.
At that point of time, Paranjape Schemes was not at all prepared to launch Madhukosh. Floor plans and architectural views were not ready. Property rate was not decided. Sample flat was not ready. But without bothering about these petty details, property buyers forced Paranjape Schemes to accept Rs. 25,000 and enrolled their names for 1 BHK / 2 BHK Flats.
Eventually, last Saturday, on 30th of January 2010, Paranjape Schemes printed the floor plans, uploaded them on their website (www.pscl.in), allocated the flats to those who have registered their names and not only that increased the property rate of Madhukosh from 3,300 to Rs. 3,500 per sq.ft.!
Madhukosh - by public desire!Other day, when i 'discovered' the site of Madhukosh, i understood why public forced Paranjape Schemes to open the waiting list.
I took a share rickshaw at Anandnagar on Sinhagad road, which was going up to Nanded Fata. After crossing the bridge on the canal, just after Dhayari Fata and Sanas School, i told rickshawala to stop and got down. I was little surprised when i didn't see a sign board of Paranjape Schemes or Madhukosh at the expected corner, on the opposite side of the road.
However, when i crossed the road and stood in front of Sinhgad Darshan Building, for the first time in my life, i saw an entrance gate at the expected corner, on my right hand side. I went ahead and asked the security guard whether any "saheb" was at the site. He told me a name of the site engineer and opened the gate.
I didn't ask, "Is this Paranjape Schemes' site?". Because there was no need to ask! The location of the site had already answered my question. Madhukosh is fulfilling the strongest desire of all property buyers on Sinhagad road, a small township on the main Sinhgad road - within PMC limits!
Not far inside from the main road, not in a fringe village like Ambegaon or Narhe, not on Mumbai Bangalore Expressway but on the main Sinhagad road!
This is happening after a long gap. Nearly 2 years after the launch of Darode Jog Properties' Crossover-County. At the same property rate. Rs. 3,300 per sq.ft. for the waiting list and Rs. 3,500 from 1st February 2010. Offering the same amenities - swimming pool and club house. Fulfilling the aspirations of life-style.
Security opened the gate and I started walking towards the site office and sample flat. Walking on the paved road, i started admiring Shashank Paranjape's, Paranjape Schemes' Director, extraordinary talent to understand deep desire of Pune property buyer. His ability & skill to develop a project which will satisfy buyer's hunger for a better life. His shrewd but gentle way to convert property buyer's wish into the booking. Recently, Shashank Paranjape has demonstrated his excellence while he launched Blue Ridge Hinjewadi, Forest Trails Bungalows at Bhugaon and now Madhukosh on Sinhagad road.
Madhukosh - by public choice!Instead of going inside the site office, i sat on the chair laying on the lawn, looking around and getting a feel of the situation. It was very well evident that Paranjape Schemes was working on this site for a long period of time. Some time in 2009, first they started talking about launching this project, as a budget housing of 1 BHK Flats at the property rate of Rs.2,300 per sq.ft.
Sure, even at this point of time, Paranjape Schemes will need some more time to officially launch Madhukosh. On a Sunday afternoon, from where i was sitting - i could see that, carpenters were comfortably cutting ply in the waiting lounge of the site office and some furniture was dumped in the salespersons cabins. On my right side, beyond sort of a compound, there was a actual site where some activity was going on.
First, should I visit the cottage like site office or visit the actual construction site, i was wondering. When i couldn't make up my mind, i got up, to walk back to the main gate, to chat with the security guard. Looking around, i felt that, by any parameter, this site was not ideal for a budget housing of 2,300 rupees per sq.ft. in 2009 or not even suitable for the 2 BHK Flats in the budget range of Rs. 31 lakhs to 35 lakhs in 2010.
The site of Madhukosh was looking very prime piece of land on which, i strongly felt, only premium housing of high budget specious flats should have been developed. To me, site of Madhukosh looked like sites of Paranjape Schemes' Woodland, near Mahatma Society and Shilpa, near MIT collage, in Kothrud and La Cresta in Sopan Baug, near Empress Garden.
I know, you may think that i am pro-wealthy, but in any industry, you will agree with me that, we always use a right kind of a raw material to produce a product of a certain quality. In a business of real estate development, land is a raw material, very precious raw material, day by day which is becoming very rare, because it is not produced anymore!
Paranjape Schemes should have used this rare raw material not for fulfilling property buyers today's desire. Why Paranjape Schemes didn't go for at least medium budget flats like next door Darode Jog Properties' Crossover-County?
Or, like Darode Jog Properties, who themselves are launching, next to Madhukosh, budget flats in their upcoming Serene-County, did property buyers' current desire over-powered and over-whelmed Paranjape Schemes too?
Released from a sort of hostage like situation in 2008-09 (because property buyers simply stopped booking), at a cost of wasting (or not utilizing for a proper product) precious and rare land, are these reputed Pune builders playing for the gallery? Are these builders developing "budget housing" because of the "Stockholm Syndrome"?
Whatever may be the reason but, for sure, property buyers are getting an opportunity to stay in an area where, in the budget of 31-35 lakhs, it wouldn't have been possible before!
Oh! In this budget, 31-35 lakhs for a 2 BHK Flat, to buy a property in this area on Sinhagad road, probably, this would be the last opportunity. I am sure, those property buyers who compelled Paranjape Schemes to open the waiting list, knew this well! That's why those property buyers who took first initiative, didn't mind much about the property rate of Madhukosh and booked fast and more number of 2 BHK Flats than a 1 BHK!
After PBAP property exhibition in the last month, when salespersons were telling Shashank Paranjape about the huge and unconditional response to Madhukosh, I am sure, Shashank must have realized that this response is not because of the brand power of Paranjape Schemes! But, because Pune property buyers were banking and betting on some important point, which he hasn't considered much! While chatting with the security guard at the main entrance, i found out what was that important point!
The security guard at the main gate of Madhukosh, as any employee of Paranjape Schemes, was quite knowledgeable! He explained me how the new road will be. This road will be parallel to Sinhagad road and go up to Nanded City Pune. Road or no road, i said to myself, starting from this bridge on the canal to Khadakwasala Dam, in the next 10 years we will see one of the best development ever happened in Pune real estate market!
Paranjape Schemes' Madhukosh, Darode Jog's Crossover-County and Serene-County, few upcoming small projects and 700 acre Nanded City Pune will make this around 1,000 acre patch an interesting destination.
View Ambegaon - Narhe - Dhayari - Sinhagad Road in a larger map
Cool residential neighborhoods, not only because of the cool south west breeze but, because of (Thanks to Nanded City Pune!) the upcoming IT/ITES workplaces, entertainment facilities, outdoor life on the banks of Mutha river and on Sinhagad & other forts near by, shopping malls and education institutes, good connectivity to Mumbai - Bangalore highway and may be mono-rail terminus!
When i realized these future prospects of investing in this part of Pune, i understood why Madhukosh was public's choice!
Related Stories:1) Tuesday, January 19, 2010
Paranjape Schemes' Madhukosh at Dhayari Phata on Sinhagad Road - Hurry! Waiting list due to be closed soon!!
Upcoming residential projects in Pune real estate market:
2) Monday, January 18, 2010
Paranjape Schemes declare possession dates of their ongoing projects!
3) Thursday, January 28, 2010
About Blue Ridge Boat Club, Hinjewadi Pune
4) Friday, December 18, 2009
Paranjape Schemes' Blue Ridge Public School, Hinjewadi, to open doors for admission on 19 December '09
5) Saturday, February 21, 2009
Paranjape Schemes opens booking of first 200 bungalows in Forest Trails - 140 acre township at Bhugaon, 10 -15 minutes away from Kothrud and Hinjewadi
6) Friday, January 22, 2010
Darode Jog Properties' Serene-County on Sinhagad Road - pre-launch offer
Upcoming residential projects in Pune real estate market:
7) Monday, February 1, 2010
January 2010 - Most popular blogs on Ravi Karandeekar's Pune Real Estate Market News Blog
8) Saturday, January 2, 2010
Ravi Karandeekar's Pune Real Estate Market News Blog - 50 popular blogs of 2009
9) Saturday, May 2, 2009
2008 - Most popular posts on Ravi Karandeekar's Pune Real Estate Market News Blog
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