Abhiruchi Mall & Multiplex, Sinhagad Road, Opens Doors!

Now Open! "easyday market" 48,000 sq.ft. Compact Hypermarket Store!!

Opening on Friday, 11th November 2011! Abhiruchi-CityPride Multiplex!!

'easyday market' and Abhiruchi CityPride Multiplex at Abhiruchi Mall & Multiplex, Sinhagad Road, Pune 411 041

"Abhiruchi Village" transforms into "Urban Destination"!

Mr. Sunil Bhide, Abhiruchi Mall & Multiplex, Bhide Baug, Sinhagad Road, Pune 411 041

After visiting "easyday market" and "Abhiruchi CityPride Multiplex" i went to see Mr. Sunil Bhide, the developer of Abhiruchi Mall & Multiplex, at Bhide Baug, on Sinhagad Road, Pune 411 041.

Obeying the instructions on the wall, I removed my footwear in the veranda and, for a few minutes, stood barefoot on the earthen floor. Looking at Abhiruchi Cottage Restaurant. Enjoying the pleasant tingling feeling in the sole of my foot, i went on 'replaying' the lovely memories of my visits to Abhiruchi Village.

"Congratulations! What a transformation!! From "Village" to "Mall & Multiplex!!," I gave my compliments to Mr. Sunil Bhide, as soon as, i entered his office.

"Transformation without loosing the 'spirit' - atman - "One day destinations for the family!"," Mr. Bhide said.

"Certainly! A day of shopping, movie and food for a typical middle class Punekar family!!," i said.

"Yes! Because, Abhiruchi Mall & Multiplex is 'By the Punekars, For the Punekar'! We, my partners, associates and I, always wanted to developed it for our people! Because we all - P. N. Gadgil & Co, Chaphalkars of CityPride Multiplex - have been associated with Pune for generations," Mr. Bhide said and asked, "Did you visit "easyday market"? Isn't it the right choice for middle class Punekars?"

"Perfect choice! Not only for Punekars but for the entire western Maharashtra! I will not wonder if my cousins from Satara and Karad come down to 'easyday market in Abhiruchi' for their monthly shopping!!," I said and continued, "But, Mr. Bhide, as a real estate development, it looks huge but incomplete."

"Yes! This is just a first phase!! Three more phases are to come....it's a cluster of 4....," Mr. Bhide said and explained how Abhiruchi will become an urban social commercial hub where Punekars will collectively interact with the best brands!


View Abhiruchi Mall & Multiplex & "Pinnacle Cottage Close" at Abhiruchi Village, Sinhagad Road Pune 411 041 in a larger map

Abhiruchi Cottage Restaurant, Sinhagad Road, Pune 411 041

Welcome to 'easyday market' & "Abhiruchi CityPride Multiplex" at Abhiruchi Mall & Multiplex, Sinhagad Road, Pune 411 041

"easyday market" - every day low prices!

easyday market - Bharti Retail's compact-hypermarket store

I walked all 48,000 sq.ft. "easyday market" in no time. Mostly, not bothering to look at the products. Just looking at the prices displayed. In the days of 12.21% food inflation, i felt, as if i was walking in dream! I felt, i should call Manmohan and tell him that I feel prosperous when i can manage to buy everything on my shopping list - not when i have to pay more and buy less!

At the end of my dream walk, when i reached the billing counters, for the first time, i responded to "Good Morning!" That was the 100 and 18th or may be 119th salesperson who had wished me since i entered the "easyday market". "You don't have to do that! One will have a good morning, good afternoon and good evening if your prices remain as low as they are today - on the day of opening!," i said to the salesperson.

"Be sure about it! "Every Day Low Prices" is our business principal. Our parent company - "Wal-Mart" - has become the biggest company in the world on this principal. You know? Wal-Mart is bigger than ExxonMobil, General Motors, and General Electric!," he said very proudly and told me how Bharti Retail - retail arm of Bharati Enterprises which has 'technical tie-up with Wal-Mart, had captured north India.

"But, why 'Wal-Mart' name is not mentioned anywhere? You know? I was sort of disappointed and asked the first person i came across - What's this - 'easyday market'? Wal-Mart was supposed to come in Abhiruchi!," i said.

"Because, we, Bharati Wal-Mart wish that "easyday market" should become Chitale Bandhu, Budhani, Grahak Peth and Jai Hind of Pune! Local brand!! You know? Keeping in mind the way we shop, we have designed & developed "easyday market" format! Did you see our home brands? Prices of these brands are much lower and quality & taste is much better than leading Indian brands!," he said and showed me easyday market's tea, ghee and atta. Boy! These were really lowest than the low prices! Atta was just Rs. 106 for 5 Kg. tea was Rs.45 for 250 grams and the price of ghee was much less than the price of "Dynamix Dairy of Baramati".

Vegetables, fruits and meat- poultry - fish at 'easyday market' comes directly from the network of more than 200 farmers around Narayangaon, near Pune. So, along with low prices these things are fresh & good. In fact, because of the "every day low prices" policy, i completely agreed with the salesperson that - instead of buying in bulk, stocking your fridge and eating stale or wasting a chunk of it - it's better to visit 'easyday market' more frequently!

Bharati Retail's 'easyday market' at Abhiruchi Mall & Multiplex, Sinhagad Road, Pune 411 041

"Every Day Low Prices" at 'easyday market', Abhiruchi Mall & Multiplex, Sinhagad Road, Pune 411 041

If you find a price lower than ours....'easyday market' challenge, Abhiruchi Mall & Multiplex, Sinhagad Road, Pune 411 041

First 'easyday market' Pune at Abhiruchi Mall & Multiplex, Sinhagad Road, 411 041 - East Entrance

Now Open! Bharati Wal-Mart compact hypermarket store 'easyday market' at Abhiruchi Mall & Multiplex, Sinhagad Road, Pune 411 041

Abhiruchi CityPride Multiplex - The Best Family Entertainment Center:

Box Office of Abhiruchi City-Pride Multiplex, Sinhagad Road, Pune 411 041

Abhiruchi CityPride Multiplex has 6 screens! It's located on the 3rd floor of 2 level parking + 4 story Abhiruchi Mall & Multiplex. Main entrance of Abhiruchi CityPride (020 6684 6100,6684 6111) is from the east. As usual there are 2 box offices, glass elevators and escalators.

What I liked most about Abhiruchi CityPride Multiplex is it's spacious lounge. It has ample natural light and a beautiful view. I am sure, you will enjoy hanging out here.

Red seating systems in the theaters is plush and roomy. State of art digital projection systems in Abhiruchi CityPride with some theaters having the best & latest satellite based UFO Digital Cinema Systems. You know? This year’s most anticipated mega movie, India’s most expensive film to date, Shahrukh Khan’s ‘Ra.One’ was released in 1403 UFO digital theaters!

I am dying to see the first day first show at Abhiruchi CityPride Multiplex!

What a day! Shopping at "easyday market" & a movie at "Abhiruchi City-Pride Multiplex", Sinhagad Road, Pune 411 041

Coming Attraction! Abhiruchi City-Pride Multiplex, Sinhagad Road, Pune 411 041

Best place to hangout with your family and friends! Abhiruchi City-Pride Multiplex, Sinhagad Road, Pune 411 041

Last finishing touches! Abhiruchi City-Pride Multiplex, Sinhagad Road, Pune 411 041

First Day First Show at Abhiruchi City-Pride Multiplex, Sinhagad Road, Pune 411 041

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