Lessons learned from DSK of D S Kulkarni Developers Ltd
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| The 5 skills of DSK every Pune builder needs to master in post-RERA Regime |
My life has changed after DSK mentioned me along with Mr. Vijay Kumbhar in that video shot at Economic Offences Wing of Pune Police. Suddenly all builders in Pune realized that Ravi Karandeekar is very knowledgeable & powerful blogger in Pune real estate market.
"Ravi Sir, you are closely following how DSK is dealing with the threat of the MPID. Please, share with me DSK's set of skills which will be useful for me to deal with MahaRERA & complaining flat buyers," one after another builders in Pune started requesting me on 919860044110.
"I speak for free for only 3 minutes! To share DSK's skills I need more than 3 hours!!..." I said.
"Yes! Yes!! Money is not a problem!! And, certainly, I want personal - private - 1 on 1 - coaching," the builder said.
"You are the five hundred and fifty third builder in Pune who wants to learn about top skills of DSK! Why don't you all learn from DSK himself? Tell your association to organize training session of DSK!," I said.
"We discussed it and came to the conclusion that we need someone who is sober after sunset," said the builder.
"Organize it in the morning or afternoon!," I said.
"Ravi, you speak the truth. That's why we hate you. But we prefer you over any pathological liar," said the builder.
"But DSK is not a one man show! It's a couples game! You can become a Bunty - but what will you do about a Babli?," I asked.
"I have an old fat bitch at home and one young n dumb bitch in the office, Ravi! I am not an exception. Every builder has minimum 2 bitches - home bitch screws the builder - office bitch screws the flat buyers - so Babli is not a problem!," the builder said.
"Yes, of course, you just want to raise your game," I said.
"Yes! I want to become the master player whom no one can catch!!," the builder said.
"Yes, of course, you know how to commit a crime - now you want to master the art of how to cover your crimes and remain out of the jail. Right?," I asked.
"Right! How to cover your crimes - How to convert your crimes into social initiatives - How to buy your victims sympathy - How to divide & neutralize your victims - these are "social skills" - with money you can buy politicians, bureaucrats, and police - but if you want to remain out of the jail you need to learn these 'social skills'. What do you think?," the builder asked.
"Perfect! But you are making one mistake. You are completely ignoring one important factor," I said.
"Which factor?," the builder asked.
"Vijay Kumbhar!," I said.
"You know what happened to Satish Shetty. We builders know how to deal with RTI activists. They don't last long," the builder said.
"Oh! Yes!! Death toll of RTI activists has gone up to 56 - since the law came into force in 2005. And Maharashtra tops the list. Certainly you know how to deal with RTI Activists," I said.
So, the point is, it looks like I may have to make a presentation to all promoters, builders, Bandhkam Vyavsayik in Pune and teach them the top 5 skills of DSK which will help them in post-RERA Regime.
If this really happens, then I have to be prepared. So, please, help me.
If you are a victim of DSK or any builder in Pune, for sure, you can contribute a lot.
If you are planning to buy a flat in Pune real estate market - I am sure - you must have studied RERA Act and must be keeping yourself updated about the orders issued by MahaRERA. So, you may have opinion about the effectiveness of MahaRERA.
Since you are living in the age of social media - I am sure - you must have seen YouTube videos of DSK and must have heard about his mastery on social skills.
Just imagine - what will happen to you if your builder masters the skills of DSK!
Please, have a look at my list of the top 5 skills of DSK every builder needs to master in post-RERA regime and contribute your inputs in the comments:
1) Keep on diverting funds to your personal accounts & proprietary firms:
MahaRERA is all about not diverting funds. That's why MahaRERA compels the builder to keep 70 per cent of moneys received from the flat buyers in the account of the firm under which the builder is developing the project.
Instead of focusing on 70 percent, better focus on those 30 percent which RERA allows you to divert in your personal account.
It means that RERA lets you 'earn' 30 percent of the project cost before you complete the project!
Now, let us look at those 70 percent. Follow DSK Dream City pattern and hike the land prices by using proprietary firms.
It allows you divert money in your personal accounts before you develop that land.
Blotted valuation of land lets you earn huge amounts of moneys from the banks & financial institutions. At the same time, you get permanent permission to divert money as a land price from 70 percent account.
Use your private companies as contractors & consultants to officially divert moneys from 70 percent account.
In short, follow the age old principle - Profit First. Construction Last.
It means that MahaRERA can not stop you from diverting funds.
Before RERA you were diverting funds because profit margins were huge.
Post RERA you have to divert the fund because profit margins are low.
Post-RERA you will be able to earn good profits only if you divert the funds and let the project remain incomplete.
Incomplete & stalled project not only creates strong bond between the builder and the flat buyers - it opens the doors of funding from private equity firms.
What if you fail to get private equity?
Don't worry! Stalled projects of DSK - like DSK Anandghan and all - had proved that the bond between the builder and the flat buyers becomes more strong!
In short - Don't bother about completing the project and giving flat possession.
Profits are more important than flat possession.
2) Learn Acting:
Always remember this - All the world is a stage, And all the men and women merely players!
Of course, yours is a one man show. You are not only an actor but you are also the scriptwriter and the director of your show.
To succeed like DSK - a builder needs to be a versatile actor.
At the launch of a project you have to play the role of a hero. Mostly a romantic hero.
When the flat buyers start complaining about the progress of the project a builder needs to play the role of a villain.
When you abandon a project you have to play the role of a tragedy king.
A role of a hero, villain are short and easy to perform.
Whereas playing a tragedy king is a tough job. Mainly because in this role you have to make people cry.
If you want to follow acting style of DSK - you need to learn to cry instantly. In an instant a lot of tears must start flowing from your eyes. This needs a lot of practice.
Of course, you need to master all variations of crying. For example - in one on one meeting with a flat buyer you have to weep - means you have to cry silently - only tears - no sound.
Against that when you are confronted by a group of flat buyers in the office or in a police station - you need to do a lot of loud sobbing so that everyone in a group can hear you. Here tears are useless. Instead of that - along with sobbing loudly - you have to use your chest and heavy breathing to communicate your pain to a group. This works wonders if you continue to perform and create an impression that you may have a heart attack.
When you are on the stage addressing the get together of the flat buyers - you must cry like a baby - shed a lot of tears - use your handkerchief freely - keep on sobbing loudly - go on beating your chest - try to loosen the knot of your tie - breath as heavily as you can in the microphone - continue gasping for breath. Since you want to touch the hearts of the angry flat buyers sitting in the last row - you have to do over acting.
Along with the tears, loud crying & sobbing, heavy breathing and all - what you say in the particular situation is very important.
You need say something which will create an impression that you are crying for the flat buyers. Not for yourself.
You are crying because you can not bear the pain and suffering of the flat buyers.
You have to continue crying till someone says - "Saheb, please, don't cry - we trust you!"
3) Learn the art of telling lies:
We all are liars.
We all are afraid of truth.
No one can tolerate silence.
That's why we love to hear & tell lies.
These are the basic principles of communication.
No one wants to hear the truth - I am not going to get my money back - I am not going to get the possession of my flat.
That's why you have to tell lies - I have arranged 4 crores - you will receive part of your interest in the next couple of days - I am talking to a private equity firm which is ready to loan me money required to complete the project.
Your victims love to hear these lies. They find it comfortable to believe in these lies.
Of course, they buy your lies only if your lie doesn't sound like a lie.
Telling lies which doesn't sound like a lie is an art of speaking. You need a lot of practice to master the art of telling lies.
You are fortunate. As a builder you get a lot of scope to practice the art of telling lies. Use every opportunity to excel in the art of telling lies.
Develop confidence in your ability of telling lies.
Make sure that your lies are reasonable, to the point and based on the well known facts. Like Demonetization. RERA. Economic slowdown. Accident.
Use the right amount of truth & lie to frighten your victims. For example - "If I am sent to jail - you will not get your money / your flat."
Jail is a truth. Not getting money / flat is a lie. But naive victims take it as a complete truth.
If MahaRERA sent me to prison - you will not get your flat.
Every morning stand in front of your bathroom mirror & speak this sentence 100 times.
Practice is the only way to master the art of telling lies.
4) Learn Psychological & Emotional Manipulation Techniques:
Business is not about manufacturing, producing and providing services.
Business is all about psychological & emotional manipulation of your customers.
The entire political & business economy is based on psychological & emotional manipulation of the people.
So, stop talking about location, floor plans, specifications & amenities and focus on psychological & emotional manipulation of the flat buyers.
For example - DSK never talked much about a property - a flat - a house - Ghar.
He talked about "Gharpan". He called himself "Gharala Gharpan Denari Manase".
And you have seen the results - People paid exorbitant rates & bought his MHADA type houses!
If you ask anybody - "What is the exact meaning of "Gharpan"?"
"Gharpan" means "Gharpan"! Simple!!" , mostly you will get this answer.
What you feel when you are at your home - safe, secure, loved, protected, familiar, at ease, in control of your destiny - is the real & complete answer of that question.
It means that DSK has built his business based on the emotions.
But did he really offer safety, security, love?
No! He just created false impression about delivering these emotions.
Not only that!
DSK called himself "Manus" - a human being - a gentleman!
When the entire world knows that builders are criminals - inhuman creatures - DSK successfully convinced the people that he is a gentleman whose heart is full of humanity!
Obviously, to expand his business - DSK manipulated these emotions - and the result is - people blindly kept their hard earned money in his unsecured & illegal fixed deposits.
Now, these flat buyers & fixed deposit holders have realized that they have made a big mistake.
But they are finding it difficult to accept their mistakes.
They are feeling ashamed of themselves.
They are feeling guilty for succumbing to schemes like Aadhi Ghar Paise Nantar and booking a flat in DSK projects.
F D Holders are feeling guilty for risking their hard earned money for 2 - 3 per cent more interest and investing in his illegal companies.
Now, both are in denial mode.
According to Freud, denial is a primitive and unconscious defense against unbearable emotional pain.
That's why though Mr. Vijay Kumbhar has proved that DSK is not in a position to repay the fixed deposits and complete the stalled projects - these guys in denial are refusing to accept that MPID is the only way to recover their monies & flats. Every week these victims go to Economic Offences Wing and come back without registering FIR!
The condition of DSK's victims is like a lady in this famous story by Dr. George Simon -
A woman has been married to the same man for 40 years. She has just rushed him to the hospital because, while they were out in the yard working, he began having trouble speaking and looked in some distress. The doctors later tell her that he has suffered a stroke, is virtually brain-dead, and will not recover. Yet, every day she is by his bedside, holding his hand and talking to him. The nurses tell her that he cannot hear, but she talks to him anyway. The doctors tell her he will not recover, but she only replies, “I know he’ll pull through, he’s such a strong man.”
This woman is in a unique psychological state – the state of denial. She can hardly believe what has happened. Not long ago she was in the yard with her darling, enjoying one of their favorite activities. The day before, they were at a friend’s home for a get-together. He seemed the picture of happiness and health. He didn’t even seem that sick when she brought him to the hospital. Now – in a blink of an eye – they’re telling her he’s gone. This is far more emotional pain than she can bear just yet. She’s not ready to accept that her partner of 40 years won’t be coming home with her. She’s not quite ready to face a life without him. So, her unconscious mind has provided her with an effective (albeit most likely temporary) defense against the pain.
So like DSK if you want to remain out of jail you need to learn the techniques of psychological & emotional manipulation of the people.
5) The system is designed to protect those who have power - political & financial power:
DSK had contested Lok Sabha election on the ticket of Bahujan Samaj Party (BSP). Why?
Because DSK knew that the entire system is designed to protect those who have political & financial power - even if they are criminals.
That's why DSK feels that no one will take any action against him.
SEBI will not take action against him even if he hasn't fulfilled his commitment of paying interest to Non Convertible Debenture Holders or will not prosecute him for taking fixed deposits in the name of companies which do not have legal permission to do so.
Economic Offences Wing of Pune Police will not prosecute him until he lets them do it.
Till he can manage the so call 'leaders' of F D Holders - DSK don't have to worry about MPID case.
And most important - the mainstream media - Newspapers & TV Channels - bothers about advertisers and not the readers. Whatever advertisers feed - mainstream media publishes.
Not only that!
I have heard that even Mumbai Grahak Panchayat had sent some representative to Pune F D Holders to convince them not to file case against DSK under MPID.
DSK believes that when you are so safe in this system what is the point in leaving the country - like Vijay Mallya!
So, the point is, dear Pune builders, advertise in the newspapers - local as well as national - advertise on TV Channels - Regional as well as National - not for selling property but to buy
protection from them. Consider it as your insurance policy!
When the entire system is with you why bother about some Vijay Kumbhar & Ravi Karandeekar?
But what about some 4000 plus F D Holders & more than 1200 flat buyers?
Don't worry about them!
They know well that when some accidents takes place - like a train or airplane accident or a bridge or a building falls down - common man dies.
They have already accepted that fall of DSK is some type of an accidents and they are bound to lose their life. Period.
Point is - builders in Pune, follow DSK and don't bother about MahaRERA or any act.
Dear readers, what say you?
This is my list of the top 5 skills of DSK - which every Pune builder needs to master in the post- RERA regime.
Would you like to add any skill of DSK which have missed?
Go ahead and add it in the comments. Please.
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I enjoy talking, sharing my views and giving advice about buying property in Pune real estate market.
My email id is RaviKarandeekar@RaviKarandeekar.com Feel free to write to me. I reply as soon as i can.
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Savings A/c no- 20047674794.
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