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Thursday, December 19, 2013

Why Does Every Newspaper Organize Pune Property Exhibition?

“Anything is better than lies and deceit!” 
― Leo Tolstoy, Anna Karenina

There were two Pune property exhibitions last weekend. One - Sakal Vastu. Two - Times Property Showcase. Organized by two leading newspapers in Pune. Sakal & The Times of India.

Branding - is the intention behind organizing property exhibitions - claim both the publications.

Creating platform for home buyers to collect information about all housing projects in Pune - is the best way to win the minds of newspaper readers - claim both the publications.

If organizing property exhibitions is basically a branding and a public relations exercise of these newspapers - then - why does every builder pay a couple of lakh rupees to participate?

Click to Read Pune Property Exhibitions - Mass Manipulation of Home Buyers


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