Small Bets - Big Show:
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| Special Inaugural Offer for First 50 Bookings at Lake Shire, 1 BHK 2 BHK 3 BHK Flats at Jambhulwadi Lake, Ambegaon Khurd, Pune 411046 |
The full page ad of Lake Shire Ambegaon was an open invitation for the real estate gamer. An invitation of an exciting game.
Bets were small. 1 BHK - Rs. 21.5 Lakh. 2 BHK - Rs. 35 Lakh. 3 BHK - Rs. 45 Lakh.
Location - by the Lake - had glamour.
Capable hosts - Guardian & Pate - were running the show.
In short, odds were low.
The actual venue was a big show. Well organized to make a real estate gamer comfortable. No wonder, in the first morning session itself, 36 bets were placed. At the minimum rate of Rs. 3,650 per sq.ft.!
One of the hosts told me that the bets will keep on going up - may cross Rs. 3,900 by Sunday evening. Which looked almost possible.
When I called one of the hosts of the game on Monday morning, he confirmed 150 bets!
"Congratulations! What an exciting game!!," I said.
"We are pro!," the host said.
"Yes! You are!!," I agreed.
"I must congratulate the creator of this game!," I said to myself and met Architect Vikas Achalkar. Here are the excerpts of our small talk. In my words.
People Bet On Floor Plan!
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| Architect Vikas Achalkar |
"Every one is wondering - how can I sell - a 35 Lakh Flat - as well as - a 3 Crore Flat - without a sample flat?," accepting my congratulations for the huge success of Lake Shire, Architect Vikas Achalkar said.
"Yes! Me too!! How?," I said.
"Planning - strategy - conceptualization! In this real estate slowdown - success of a project depends upon - instant sale - at the launch. Builders come to me because I make it happen," Architect Vikas said.
"Builders come to you for instant sale - not for maximum saleable area?," I asked.
"Maximum saleable area assures maximum profit - but, for profit - sale has to happen - isn't it? Instant sale at the launch assures - free funds - for fast construction - less time and less cost of funds - means maximum profit at minimum investment - isn't it? I educate my clients!," said Architect Vikas.
"When Manish (Manish Sabade of Guardian Developers) asked me to design this project - I asked him only one question - at what price do you want to sell - he said - start at 3400 - 3600 and end at 4000 - 4200. I said OK. It's possible if you complete it in 3 years. Keeping in mind that there would be 2 union budgets from the start to finish of the project - I told him to hold at least 30 per cent flats - as a buffer against eventual input costs escalations. Once - financial plan - is ready - designing suitable property becomes easy," said Architect Vikas.
"So - it's not only about architecture! You develop the business model!!," I said.
"Otherwise, how could have I become so successful at this age! At 41, I have achieved what most of the architects achieve at the end of their couriers - when they are 55 - 57 year old!," said Architect Vikas.
"To design right property you need to know your buyer - when you design right property for the right buyers - you see what happened!," said Architect Vikas.
"Yes! 150 was the last figure I heard!," I said.
"160! Now the rate is 3950! Why?," said Architect Vikas.
"Interesting location - attractive advertising - right budget - good show - all matters - to bring the buyer at the site - but what makes people take instant decision is - planning! It shows that Doctors - liked my 2 BHK Flat as a second home - investors realized the appreciation potential of my 2 BHK Flat - all these - who have ready money - can raise money easily - decided instantly to go for it! As I have planned - visualized," said Architect Vikas.
"What is so great about your 2 BHK Flat?," I asked.
"Besides it fits in their budget of approx 40 Lakh - there is no waste of space in the flat - you get maximum space to utilize - and the room sizes are exact - enough - these buyers know what is good and what is not - these are experienced buyers - for whom the right mix of size and price is the trigger - hot button - to decide instantly!," said Architect Vikas.
"Yes! Your flats are taken instantly by the people who had ready money!!," I said.
Food is fun. Home is game.
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| 2 BHK Flats at Lake Shire Ambegaon - Area Statement |
To understand Architect Vikas Achalkar better, after coming home, I had a close look at the floor plans of 2 BHK Flat in Lake Shire.
For me, housing is a basic need. But in the current market economy, business is not for fulfilling basic human need. For example, restaurants are not to feed the people - but to give pleasure to those who have money. Same is about real estate. It is for those privileged few - who like to play a money game.
Funny thing is, a real estate gamer may play blind. But not the builder. The builder is very calculative. He knows that every inch counts. And counts a lot. Have a look at the above area statement of 2 BHK Flats in Lake Shire and tell me, in the comments, are you ready to join the game and bet on property?
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