Ravi Karandeekar's Pune Real Estate Market News Blog: "Hooray, we booked 'a 2 BHK Flat for Rs. 20 Lakhs' in Vastushodh's UrbanGram at Kondhawe Dhawade!"

Proud owners of a 2 BHK Flat for Rs. 20 Lakhs at Vastushodh's UrbanGram at Kondhawe Dhawade near Warje Pune

"Sorry, all flats are booked!"

Today at Vastushodh's UrbanGram (www.urbangram.in) at Kondhawe Dhawade, near Warje, in Pune, i experienced how painful it is to say, "Sorry, all flats are booked....".

Sachin Kulkarni, my dear friend and M D of Vastushodh Projects Pvt Ltd (www.vastushodh.co.in), believes that how you treat the property buyer when you don't have anything to sell is more important than when flats are available for booking.

I completely agree with Sachin. Because, i get upset when the shopkeeper says "No Milk! Sold!!" and laughs at me. As if, the shopkeeper is mocking me. Instead of feeling sorry, i feel, the poor chap is enjoying the fact that i am not getting my essential need .

"You can successfully convey the message to the property buyer that we, Vastushodh Projects, is not in the business of selling flats but fulfilling the housing need - only if you can understand the pain...feel the disappointment of the property buyer," i heard Sachin telling his staff, before the booking opened on Saturday morning.

"Can i do it?," i asked myself and offered to attend the property buyers. I put on UrbanGram's T shirt. Explained the concept of UrbanGram and the planing of 1 BHK & 2 BHK Flats to the property buyers. Suggested them to take a chance by enrolling their names in the waiting list. But you know what? At some point, i started feeling that, the more they - the property buyers - understood the concept of a 2 BHK Flat for 20 Lakhs in UrbanGram - the more they were feeling sad for missing the opportunity. They started realizing that possibility of anybody cancelling his booking would be very less and simply gave up an idea of owning a 2 BHK Flat in their budget. So, however i tried, saying - 'sorry, all flats in UrbanGram are booked' - was a painful experience.

Of course, there were some happy people too! The property buyers who had come early in the morning - some even at 9am - and booked last 25 flats in the first few minutes after the booking opened at 10am. Mr. Balasaheb Lagad, Chief Engineer of Vastushodh's UrbanGram. For Balasaheb, such a huge response was a more than a reward for his site development efforts and a big motivation to complete the project in time. And Mr. Kailas Bobade, who was in-charge of the sample flat. People came because of the ad but booked only because they liked my sample flat, he told me. "Very true!," i said.

Balasaheb Lagad, Chief Engineer, Vastushodh's UrbanGram at Kondhawe Dhawade, near Warje, Pune 411 023

Mr. Kailas Bobade, In-charge, Sample Flat, Vastushodh's UrbanGram - 2 BHK Flat for Rs. 20 Lakhs - at Kondhawe Dhawade, near Warje, Pune 411 023

Here are some photographs, i managed to shoot at the launch of Vastushdh's UrbanGram - 2 BHK Flat for Rs. 20 Lakhs - at Kondhawe Dhawade, near Warje, Pune 411 023.

View 2 BHK Flat for 20 Lakhs near Warje Pune in a larger map

View from the foot bridge at SNDT on Karve Road in Pune

Vastushodh's UrbanGram is 5 kms from Warje Flyover in Pune

Property buyers at Vastushodh's UrbanGram on Saturday Morning

Property buyers at Vastushodh's UrbanGram on Saturday Morning, October 16, 2010

Property buyers at the site of Vastushodh's UrbanGram at Kondhawe Dhawade, near Warje, Pune

Sweets served at Vastushodh's UrbanGram on Saturday Morning, October 16, 2010

Mineral water for the property buyers at Vastushodh's UrbanGram at Kondhawe Dhawade near Warje in Pune

Snacks for the property buyers at Vastushodh's UrbanGram at Kondhawe Dhawade, near Warje, Pune

Nitin and Sachin Kulkarni with "Lateral Thinkers" at Vastushodh's UrbanGram on Saturday Morning, October 16, 2010

Footwear at the door of the sample flat at Vastushodh's UrbanGram at Kondhawe Dhawade near Warje in Pune

1) SATURDAY, OCTOBER 16, 2010

"I have booked a "2 BHK Flat for 20 Lakhs" in Vastushodh's UrbanGram at Kondhawe Dhawade, near Warje in Pune!"

3 Day Launch Event of Vastushodh's UrbanGram to turn into 1 and half day event?

2) FRIDAY, OCTOBER 15, 2010

Vastushodh's UrbanGram, 2 BHK Flat for Rs. 20 Lakhs
(All inclusive property price)
at Kondhawe Dhawade, near Warje, Pune 411 023, Launched!

3) TUESDAY, SEPTEMBER 28, 2010

How would be My 2 BHK Flat for 20 Lakhs?

"How would be my future and love life?"

4) WEDNESDAY, SEPTEMBER 15, 2010

Affordable 2 BHK Flats in Pune real estate market

5) WEDNESDAY, SEPTEMBER 22, 2010

Vastushodh Projects to launch "2 BHK Flat for Rs. 20 Lakhs" - (All inclusive Property Price) - at Kondhawe Dhawade Pune 411 023, soon!

From Hopelessness to Hope-fullness!:

6) MONDAY, JULY 12, 2010

2 BHK Flat for Rs. 20 Lakhs at Kondhawe Dhawade Pune 411 023 - Sachin and Nitin Kulkarni's pre-launch presentation to Vastushodh's Google Group members

7) FRIDAY, JULY 9, 2010

"My budget is 20 lakhs and I want to own a 2 BHK Flat in Pune!"

8) FRIDAY, JULY 2, 2010

Pre-launch presentation on "Vastushodh's 2 BHK Flat for Rs. 20 Lakhs", all inclusive, near Warje, Pune
Only for the members of Vastushodh's Google Group - on 11th July 2010, Sunday, at 10am:

9) TUESDAY, JUNE 29, 2010

Searching the site of Vastushodh's "2 BHK Flat for 20 Lakhs" project near Warje Pune
At the NDA Gate:

10) TUESDAY, JUNE 22, 2010

2 BHK Flat for Rs. 20 Lakhs, near Warje Pune - almost surely!
Join Vastushodh's Google Group!

11) THURSDAY, MAY 27, 2010

2 BHK Flat for Rs. 20 Lakhs, all inclusive property price, near Warje Pune!
Join Vastushodh Projects' Google Group - Vastushodh's 2 BHK Flat for Rs. 20 Lakhs all inclusive near Warje Pune
Now, Vastushodh Projects' housing solution for the young first time home buyers in Pune real estate market!

12) WEDNESDAY, JUNE 2, 2010

“2 BHK Flat for Rs. 20 Lakhs near Warje Pune! Sachin, are you joking?”

13) Vastushodh Projects' Google Group

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