What would be the pre-launch offer of DSK Developers' Phursungi Township?
Creating awareness by publishing ads which do not look like ads, showing concern for the issues dear to your customers is a very sophisticated way of advertising.
Recently, Tata Tea and Lavasa have used this strategy very successfully. Sakal-DSK's "Jago Pune" campaign, for sure, would be more successful than Tata Tea's "Jaago Re" and Times of India - Lavasa's "Future Cities" campaigns.
Because, Sakal has given editorial treatment to the DSK's campaign and people spend more on a home than they spend on the packaged tea.
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| Click Here to Visit Sakal |
http://goo.gl/sf02s
Is DSK ready to launch more than 200 acre integrated township in Phursungi - near Hadapsar, in Pune?
Originally, at Phursungi, DSK, Mr. D. S. Kulkarni, had a plan to develop a multi-service special economic zone (SEZ).
But, 2 years ago, in June 2009, DSK terminated agreement with his Foreign Direct Investor, GTC Cyprus, Kardan Group of Israel, for the 50:50 joint development.
However, at that point of time, DSK hadn't cancelled the Phursungi SEZ.
Now, looking at the front page ad in yesterday's Marathi Newspaper Sakal, I am sure that DSK must have scrapped the idea of SEZ. Instead of that, now, DSK is ready to launch "Integrated Residential Township" in Phursungi!
An integrated residential township is a win win decision for Mr. DSK, for the share holders of D. S. Kulkarni Developers Ltd. (www.dskdl.com), for the property buyers and real estate investors in Pune.
My reliable source has told me that DSK has invested some 350 crore rupees to acquire this 250 acre land. The value of this land appreciated to Rs. 800 crore in 2009. Now, in 2011, for DSK it's more profitable to earn some actual income from this land - than just claiming the appreciated value.
Besides profit, DSK must have realized that for D. S. Kulkarni Developers Ltd. it's easy to generate hard cash from this land. Because:
1) Even at the current appreciated land cost, DSK can offer very attractive pre-launch property prices for a 1 BHK, 2 BHK & 3 BHK Flats in his integrated township. Even more attractive pre-launch offer than Kolte-Patil Developers' Marunje - Hinjewadi Township.
2) In fact, considering the brand value of D.S. Kulkarni Developers Ltd, DSK must be very sure that, his pre-launch offer will get more response than any other, big or small, recent pre-launch offers in Pune real estate market. DSK will get more pre-launch bookings than Kolte-Patil Iven Townships (Pune) Pvt. Ltd., Kumar Builders' KUL Ecoloch at Mahalunge Pune, PRA East Avenue Wagholi Pune, Suyog Nisarg on Wagholi Lohegaon Road!
3) Study of the recent booking, must have convinced DSK that Pune property buyers and real estate investors give huge response to pre-launch offers of properties in the price range of Rs. 25 to 35 Lakhs. Because most of the under construction properties in Pune real estate market cost above Rs. 50 Lakhs in PMC / PCMC limit and around Rs. 35 lakhs in the fringe villages. Which very few people can afford to buy.
4) Recently launched "Hinjewadi First" initiative of Hinjewadi Industries Association (HIA) for better infrastructure and it's impact on booking and property prices in Pune has not discouraged DSK, like other builders in Pune. Hinjewadi IT Professionals' coming on road must have inspired DSK to find an opportunity in this problem.
As a leading builder in Pune, DSK knows well that poor existing infrastructure in Pune and zero possibility of development of better infrastructure in the near future is more important to real estate investors and IT Professionals than the common citizens of Pune who are born to suffer and hope.
So, DSK decided to en-cash the dissatisfaction and disillusionment among the IT Professionals and real estate investors. Fortunately, DSK had an answer. He can scrap the Phursungi SEZ & announce the integrated residential township!
Just by announcing the pre-launch offer, DSK knows that he can generate huge amount of interest-free funds! Recent pre-launch offers have demonstrated that not only "awakened" IT Professionals and real estate investors but the huge number of "EMI Addicts" will be happy to grab DSK Developers' pre-launch offer than investing in any under-construction project in Pune.
5) DSK, who has contested election from Pune, is not only a successful businessman strategist but has political acumen too. DSK decided to take advantage of the movement, started by Anna Hazare and Civic Society, against corruption and corrupt politicians.
It's not difficult to convince property buyers that the poor infrastructure in Pune, which is affecting the appreciation of property, is nothing but the result of corrupt politicians.
It was easy to convince the property buyer that corruption is not limited to a few individuals but the entire system is corrupt. It's not a one day job to clean the system, to completely eradicate corruption. Leaders and activists are telling that it's a long process!
DSK agrees with Anna Hazare about the problem. But, DSK offers a different solution. Anna Hazare believes in the power to people. DSK believe in the capable leader. In the ad published in yesterday's Sakal, DSK says that at this point of time, Pune has no leader. Member of Parliament Mr. Suresh Kalmadi is out of town. Guardian Minister of Pune from 2004, Mr. Ajit Pawar is busy in Mumbai. And claims that no local leader has the ability and vision to improve poor infrastructure in Pune.
Obviously, Sakal, a print media in Pune, didn't publish any note announcing that what you see on the front page is an ad. Because, now, we all know that most of the space in the newspaper is occupied by the ads. Unusual creative ads. which most of the time don't look like ads. In fact, it would be better if the newspaper starts mentioning that "This is News - not an ad!". So, many Punekars took it as Sakal Newspapers' concern for the development of Pune!
However, before the end of the day, most of the Punekars have received a SMS from "JagoPune". Requesting you to forward the SMS if you believe that "DSK is the right answer for the better future of Pune".
Creating awareness by publishing ads which do not look like ads, showing concern for the issues dear to your customers is a very sophisticated way of advertising. Recently, Tata Tea and Lavasa have used this strategy very successfully.
 |
| Lavasa Future Cities (Click the Image to Enlarge) |
Sakal-DSK's "Jago Pune" campaign, for sure, would be more successful than Tata Tea's "Jaago Re" and Times of India - Lavasa's "Future Cities" campaigns. Because, Sakal has given editorial treatment to the DSK's campaign and people spend more on a home than they spend on the packaged tea.
Now, am sure, entire Pune is waiting for the pre-launch offer of D. S. Kulkarni Developers' Phursungi Township! Right?
Contact for more information about the pre-launch offer of DSK Phursungi Township:
D. S. KULKARNI DEVELOPERS LTD.
1187/60, J. M. Road, Shivajinagar
Pune - 411 005.
Email: sales@dskdl.com dsk@giaspn01.vsnl.net.in
Marketing Dept.:
+91 20 6604 7100, 6604 7110
Customer Relations Dept:
+91 20 6604 7151
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@Ravi- I dont agree with whatever is written in the blog. the kind of amount which has been spent in acquiring the property and holding it with interest for almost 4 yrs, it is just impossible to launch the flats at affordable rates. it seems he has no choice but to launch a super luxury township bcoz to consume full FSI he has to go almost 30 stories and the cost involved is just too high and it seems very difficult to get a purchaser at a place like fursungi when u can get a premium flat in baner or kharadi at the same price. he just cant afford to launch a project there at less than 5000 Rs/ sq.ft and it will be double the prevailing rate in that area.
ReplyDeleteThanks for sharing your views, Kedar! You know better than I!
ReplyDeleteGood one Ravi, I just checked with one of my friend who works in Marketing Dept. of DSK.
ReplyDeleteThis Township may not get Pre-launched in another 6 months atleast.
However, DSK is coming up with new project at Punawale (Yes, Close to your favorite project "Tropica")
The rates are affordable as compared to Wakad, same as Tropica
You may cover it in your upcoming blogs,
Shocking news! Really? Thanks for sharing, Kaustubh!
ReplyDeleteHi Ravi,
ReplyDeleteToday my parents went to Willows Baner to book a flat on behalf of me and the sales person gave them calculations for the carpet and salable area. I found that Vascon Willows is doing reverse engineering and taking at least 8-9 lacs extra from each flat. They calculate carpet area based on salable area in reality it should be reverse, the salable area is carpet area into loading factor which is 30% for vascon willows. Can you write any blog on this and make everyone aware about it so no other builder can do scam like this?
Willos way:
ReplyDelete1000sqft salable with 25% loading = 750 sqft carpet
Normal way:
750 carpet with 30% loading (250sqft) = 1000 sqft salable
Note: For same carpet area, loading is shown 25% in first case, instead of actual 30%.
They told me 1860 salable and then deduct 30% loading which comes out as 1301.90 as carpet.
ReplyDeleteBut if you add 30% loading on 1301.90 it comes out as 1692.47 that is difference of 167.53 sq. ft and with the rate of 4500 (for first 4 floors), the difference is Rs. 7,53,885. Also the terrace area is getting calculated as 100% carpet instead of 50%. As per the norms builder cannot apply loading on terrace areas. But poor customer cannot say all these things and if he says then builder will say dont buy with us, but this should stop at some point. Mr. Ravi I urge you to write a bolg on this and expose Vascon and such kind of project for the fraud.
Hi Ravi,
ReplyDeleteI didnt see any comments from you on this. When builders are trying to cheat customers like this, someone should bring this in light. Many people are reading your blogs so I would like if you expose such builders.
Hello Unknown, Suyog, Wi-sec & Amit!
ReplyDeleteSaleable area? Loading? What's this? I only know carpet area!
In Maharashtra properties are sold on the carpet area.
Vascon, which is basically a construction contractor, is taking more time to learn the law of the Maharashtra State.
Thanks for teaching Vascon that the builder should mention the carpet area of the flat and the attached terrace and mentioning saleable area is illegal in Maharashtra.
Now, 'awakened' buyers like you should informed Vascon that:
1 CRORE PENALTY IN DRAFT BILL
Private developers to be fined for cheating
Private developers will have to pay a hefty fine if they dupe buyers providing them the incorrect details of the plans.
I request you to send a mail to Vascon and tell them to mention carpet area of the flat.