79,969 Page Views from 1st to 31st March 2011 - According to Google Analytics:
Exploiting "Wants" and ignoring "Needs" of a home buyer!
At the site of "Anandgram Talegaon Dhamdhere - Nagar Road - Pune" - A township of 1 Room Kitchen, 1 BHK, 2 BHK Flats in the property price range of Rs. 3.5 to 9.5 Lakhs! |
Visiting Sakal Pune Property MahaYatra in Kolhapur & Aurangabad, in the month of March, convinced me that i should stop blogging and go back to real estate advertising and marketing. At the site of upcoming Anandgram Talegaon Dhamdhere on Nagar Road, I was almost going to finalize my decision when the nomad shepherd gave me this pose with his mobile.
At that point, I realized and accepted that it's not only the young home buyers in Pune but may be the entire population has been completely converted into consumers. Ready to be exploited by the manufactures. Manufacturers of the skin creams, soft drinks, footwear, junk food, cars and 'dream homes'.
Using advertising and media, these consumers are brain washed to ignore their basic needs and pay exorbitant price for the products which fulfill the so called aspirations - wants. Time is right! I must go back to real estate advertising and marketing and help the builders to squeeze the property buyers dry!!
I would have announced my decision, if the builder with me hadn't asked, "Ravi, how is this location for Anandgram? In the industrial belt on Nagar Road, research tells me that, there is an acute need of homes - in the price range of 4 to 10 lakhs.."
"What? You want to fulfill the housing need!," i asked Sachin Kulkarni, the builder with me.
1) SUNDAY, MARCH 27, 2011
Brochure of DSK Gandhakosh Baner Pune 411 045
2) THURSDAY, MARCH 3, 2011
Visit DNA Aundh Annexe Property Exhibition on 5th & 6th March 2011
3) THURSDAY, MARCH 3, 2011
Premium Properties in Pune - Property Exhibition
4) THURSDAY, JANUARY 27, 2011
Property Prices of Sunway - Megapolis Smart Homes 2:
2 BHK & 2.5 BHK Flats at Hinjewadi Phase 3, Pune 411 057
5) FRIDAY, MARCH 18, 2011
Now! Available!! Ready Possession 2 BHK & 3 BHK Flats on the higher floors in Samrajya, Kothrud Pune 411 038
6) SATURDAY, MARCH 12, 2011
Sample Flat of Sarang in Nanded City Pune Revisited!
7) MONDAY, MARCH 14, 2011
About the 2nd phase of Paranjape Schemes' Madhukosh, Dhayari Phata, Sinhagad Road, Pune
8) THURSDAY, MARCH 17, 2011
A 4 BHK Flat in Aundh Pune! - Naiknavare Developers open bookings of Sylvan Premium, E Building in Sylvan Height in Sanewadi!!
9) MONDAY, JULY 5, 2010
Ranjeet Developers open bookings of Teak County, 120 Acres project of Villas, Bungalows, Twin Bungalows & Row Houses, at Khed Shivapur, on Pune Bangalore Expressway
10) TUESDAY, MARCH 16, 2010
Now is the time to buy a home!
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Catch the all new DLF’s advertisement!! It is very ecstatically made and the background music is beautifully blended well with the visuals. It’s a Must watch!!
ReplyDeletehttp://www.youtube.com/watch?v=qVCywCYS8RA