It's not easy to fool Marathi flat buyers in Pune anymore

Marathi speaking flat buyers can distinguish between "Doodh ka Doodh - Paani ka Paani":

It's not easy to fool Marathi flat buyers in Pune anymore

Long long time ago, most Maharashtrian salaried middle class families lived in Pune. In those days, there were no cable TV channels, no internet. Only a couple of black and white Marathi newspapers.

One newspaper was very popular among these Maharashtrian salaried middle class families. Because this newspaper would give news about the local issues which were dear to these families.

Over the years, these families started feeling that this newspaper was theirs. Every morning these families would wait for this newspaper - like a mother waits for her son to come home from school.

Eventually, this newspaper became one of the most trusted & respected family members of majority of Maharashtrian salaried middle class families in Pune.

An enterprising young budding home builder in Pune used this trusted & respected family member to enter in the homes of these families.

In this newspaper he started writing open letters to these families. With these letters the budding home builder touched the hearts of every member of the family. Obviously, the letters talked about a home, the most dear subject of every family. Eventually, the budding home builder created a place for himself in the hearts of the all members of these families.

Irrespective of whether they wants to buy a home or not - these families read these open letters frequently delivered to them by their most trusted & respected family member. The connection between the budding home builder and these families became very strong. Obviously, whenever the budding home builder announced any new housing scheme - the families rushed to book a flat in his project.

Over the years, as always happens, things changed. The newspaper changed. Families changed. The home builder changed. Entire Pune city underwent a change.

Some feel that things actually didn't change. Things got corrupted. Innocence in human relations and fairness in business transactions ended. Everyone - the newspaper - the middle class home buyers - the builders - started looking for an opportunity to exploit each other - a chance to get more out of each other.

Particularly, the newspaper started believing that it's business is to control the minds of the people. Not to communicate information & enrich the minds of the people. Instead of a family member, the newspaper started assuming that he is the head of a family.

"The medium is the message" - the newspaper told all builders in Pune.

The newspaper forgot that it was just the carrier of the message - the postman - the delivery boy - the medium of communication - between the budding home builder and Maharashtrian salaried middle class families in Pune.

It started believing that the newspaper itself is more important than the content - what is printed in the newspapers.

"People believe in me - that's why they believe in whatever is printed on me" - the newspaper started telling the new upcoming builders.

And you know what? For sometime, some Maharashtrian salaried middle class families in Pune really believed in whatever was printed in that newspaper!

"Look! The medium is the message!! I can make or destroy anybody!!! If you join me - any Tom, Dick & Harry can become a big builder!!!! Gone are the days of establishing a connection with the home buyers - winning hearts of the home buyers is an outdated idea - I know what Pune home buyers want - for them fairness, respect and trust is meaningless - all they want is a 'good deal' - days of 'good deeds' are over - these are the days of 'good deals'!," the newspaper told Tom, Dick & Harry.

Tom, Dick & Harry had big bottoms and small brains. They asked - "Can we gain without giving away?"

"How can you gain anything without giving in to me?," the newspaper asked.

"We are ready to surrender to you! That's not the problem. What we mean is - Can we gain lot of interest free funds - working capital - without giving away any real benefits to the flat buyers? Our bottoms are big but our bottom lines are very thin!!," Tom, Dick & Harry said.

"You are a pain in the ass. How many times I have to tell you that 'The Medium is the message'. Consider me as a light bulb. I eliminate darkness and spread the light. You publish in me is important. What you publish in me has no meaning. You use only 2 words "Deals" & "Offers" - that's more than enough - I will take care of the rest," the newspaper said.

"But "Deals" & "Offers" are English words! Not Marathi!," Tom, Dick & Harry said.

"Really? Let me ask my editor!," the newspaper said and called his editor.

"Better consult our advertising department - most of our editorial policies are formalized by them," the editor said. So, the newspaper called the advertising department.

"Word are not important - tell me the type of business. Okay. Builder. Consult XXX advertising agency. It decides these matters," the manager of advertising department of the newspaper said. So the newspaper called XXX advertising agency.

"Why are you wasting our time? We have already decided & done everything! Collect money - cash - no cheques - from these 3 idiots and send them home," said the owner of XXX ad agency.

Tom, Dick & Harry paid but don't know where they went after that.

As per the instructions, Tom, Dick & Harry were there at the newspaper's big event.

Very few flat buyers visited the event.

"Why did Tom, Dick & Harry take so much efforts to promote banks' home loan offers?," a few visitors were wondering.

"Why did a newspaper take so much efforts to make us 'slaves of banks'?," some visitors asked.

"This must be an ISIS conspiracy to weaken the Indian economy. The promotion of this event was as good as 'financial terrorism'!," one visitor said.

"Not ISIS or ISI! I am sure, Wall Street is trying to destabilize Hindutva Vadi Government of NaMo!! The newspaper is just a front for tricking financially weak Indian people into getting a home loan which they can not afford to repay. Eventually, Wall Street will create sub-prime crisis and destabilize NaMo.," said the other visitor.

"It's not difficult to identify fake offers & fraudulent intentions!," someone said.

"True! After the recent Pradhan Mantri Awas Yojana Scam - understanding "Doodh ka Doodh, Paani ka Paani" is very easy!," the first said.

Of course, some hopelessly ignorant flat buyers succumbed.

"It would be stupidity not to be deceived by some well conducted fraud!" - the hopelessly ignorant flat buyers argued.

After the event was over, Tom sent sms to Dick - "It's not easy to fool Marathi flat buyers in Pune anymore"

Dick added to it - "But it is easy to fool Marathi builder!" - and forwarded it to Harry.

"Take it positively - it means that - now, Marathi builders must target Non Marathi speaking flat buyers in Pune - next time - okay?" Harry sent this sms to both.

"You don't stop trying to fool flat buyers - because you can always fool someone once," the owner of XXX ad agency told Tom, Dick & Harry.

"You are a genius! We all respect your criminal mind," said Tom, Dick & Harry.

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