It's not easy to fool Marathi flat buyers in Pune anymore

Marathi speaking flat buyers can distinguish between "Doodh ka Doodh - Paani ka Paani":

It's not easy to fool Marathi flat buyers in Pune anymore

Long long time ago, most Maharashtrian salaried middle class families lived in Pune. In those days, there were no cable TV channels, no internet. Only a couple of black and white Marathi newspapers.

One newspaper was very popular among these Maharashtrian salaried middle class families. Because this newspaper would give news about the local issues which were dear to these families.

Over the years, these families started feeling that this newspaper was theirs. Every morning these families would wait for this newspaper - like a mother waits for her son to come home from school.

Eventually, this newspaper became one of the most trusted & respected family members of majority of Maharashtrian salaried middle class families in Pune.

An enterprising young budding home builder in Pune used this trusted & respected family member to enter in the homes of these families.

In this newspaper he started writing open letters to these families. With these letters the budding home builder touched the hearts of every member of the family. Obviously, the letters talked about a home, the most dear subject of every family. Eventually, the budding home builder created a place for himself in the hearts of the all members of these families.

Irrespective of whether they wants to buy a home or not - these families read these open letters frequently delivered to them by their most trusted & respected family member. The connection between the budding home builder and these families became very strong. Obviously, whenever the budding home builder announced any new housing scheme - the families rushed to book a flat in his project.

Over the years, as always happens, things changed. The newspaper changed. Families changed. The home builder changed. Entire Pune city underwent a change.

Some feel that things actually didn't change. Things got corrupted. Innocence in human relations and fairness in business transactions ended. Everyone - the newspaper - the middle class home buyers - the builders - started looking for an opportunity to exploit each other - a chance to get more out of each other.

Particularly, the newspaper started believing that it's business is to control the minds of the people. Not to communicate information & enrich the minds of the people. Instead of a family member, the newspaper started assuming that he is the head of a family.

"The medium is the message" - the newspaper told all builders in Pune.

The newspaper forgot that it was just the carrier of the message - the postman - the delivery boy - the medium of communication - between the budding home builder and Maharashtrian salaried middle class families in Pune.

It started believing that the newspaper itself is more important than the content - what is printed in the newspapers.

"People believe in me - that's why they believe in whatever is printed on me" - the newspaper started telling the new upcoming builders.

And you know what? For sometime, some Maharashtrian salaried middle class families in Pune really believed in whatever was printed in that newspaper!

"Look! The medium is the message!! I can make or destroy anybody!!! If you join me - any Tom, Dick & Harry can become a big builder!!!! Gone are the days of establishing a connection with the home buyers - winning hearts of the home buyers is an outdated idea - I know what Pune home buyers want - for them fairness, respect and trust is meaningless - all they want is a 'good deal' - days of 'good deeds' are over - these are the days of 'good deals'!," the newspaper told Tom, Dick & Harry.

Tom, Dick & Harry had big bottoms and small brains. They asked - "Can we gain without giving away?"

"How can you gain anything without giving in to me?," the newspaper asked.

"We are ready to surrender to you! That's not the problem. What we mean is - Can we gain lot of interest free funds - working capital - without giving away any real benefits to the flat buyers? Our bottoms are big but our bottom lines are very thin!!," Tom, Dick & Harry said.

"You are a pain in the ass. How many times I have to tell you that 'The Medium is the message'. Consider me as a light bulb. I eliminate darkness and spread the light. You publish in me is important. What you publish in me has no meaning. You use only 2 words "Deals" & "Offers" - that's more than enough - I will take care of the rest," the newspaper said.

"But "Deals" & "Offers" are English words! Not Marathi!," Tom, Dick & Harry said.

"Really? Let me ask my editor!," the newspaper said and called his editor.

"Better consult our advertising department - most of our editorial policies are formalized by them," the editor said. So, the newspaper called the advertising department.

"Word are not important - tell me the type of business. Okay. Builder. Consult XXX advertising agency. It decides these matters," the manager of advertising department of the newspaper said. So the newspaper called XXX advertising agency.

"Why are you wasting our time? We have already decided & done everything! Collect money - cash - no cheques - from these 3 idiots and send them home," said the owner of XXX ad agency.

Tom, Dick & Harry paid but don't know where they went after that.

As per the instructions, Tom, Dick & Harry were there at the newspaper's big event.

Very few flat buyers visited the event.

"Why did Tom, Dick & Harry take so much efforts to promote banks' home loan offers?," a few visitors were wondering.

"Why did a newspaper take so much efforts to make us 'slaves of banks'?," some visitors asked.

"This must be an ISIS conspiracy to weaken the Indian economy. The promotion of this event was as good as 'financial terrorism'!," one visitor said.

"Not ISIS or ISI! I am sure, Wall Street is trying to destabilize Hindutva Vadi Government of NaMo!! The newspaper is just a front for tricking financially weak Indian people into getting a home loan which they can not afford to repay. Eventually, Wall Street will create sub-prime crisis and destabilize NaMo.," said the other visitor.

"It's not difficult to identify fake offers & fraudulent intentions!," someone said.

"True! After the recent Pradhan Mantri Awas Yojana Scam - understanding "Doodh ka Doodh, Paani ka Paani" is very easy!," the first said.

Of course, some hopelessly ignorant flat buyers succumbed.

"It would be stupidity not to be deceived by some well conducted fraud!" - the hopelessly ignorant flat buyers argued.

After the event was over, Tom sent sms to Dick - "It's not easy to fool Marathi flat buyers in Pune anymore"

Dick added to it - "But it is easy to fool Marathi builder!" - and forwarded it to Harry.

"Take it positively - it means that - now, Marathi builders must target Non Marathi speaking flat buyers in Pune - next time - okay?" Harry sent this sms to both.

"You don't stop trying to fool flat buyers - because you can always fool someone once," the owner of XXX ad agency told Tom, Dick & Harry.

"You are a genius! We all respect your criminal mind," said Tom, Dick & Harry.

Related Stories:

3) The better way to buy a flat in Pune real estate market

2) Pune flat buyers, how good is your maths?

1) Pune Property Exhibitions - Mass Manipulation of Home Buyers

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I enjoy talking, sharing my views and giving advice about buying property in Pune real estate market.

My email id is RaviKarandeekar@RaviKarandeekar.com Feel free to write to me. I reply as soon as i can.

If you want my advice, feel free to call me on 919860044110.  First 3 minutes are free! And for more than 3 minutes - pay as you wish - you decide the value of my advice.

Of course, for a serious discussion, better fix an appointment at a time convenient to both of us. So that we can have uninterrupted & in depth discussion on my mobile (919860044110)
- on Video Hangout on Google+
- or on Skype (ravikarandeekar) .

For more than 3 minutes and up to 30 minutes - pay as you wish. After the conversation - transfer the money to my bank account. As much as you wish. From a few hundred to a few hundred thousand crore of U S Dollars or Indian Rupees. Here are my bank account details:

Ravindra Karandeekar,
Bank of Maharashtra.
Savings A/c no- 20047674794.
Branch- Bajirao Road Pune MICR Code 411014010.
IFSC- MAHB0000001



  

The better way to buy a flat in Pune real estate market

Benefits of buying a flat in Sakal Big 3 Home Utsav,
20th - 23rd October 2016:

Unaffordable property prices is the only reason people are not buying flats.

If you marginally reduce the property rates & make home finance easy people will buy flats.

Reducing property rates marginally & offering sort of easy home finance should be done in a style. With a big showmanship. With a big media promotion.

Like any festive sale of consumable goods.
For example a saree sale on Laxmi Road or a sale of home appliances in a big departmental store.

Like Sakal Big 3 Home Utsav.

Organizing big flat sale hides the builder's desperate & delicate financial condition.

Organizing big flat sale creates an impression that it's all for the benefit of the flat buyers.

Not for saving sinking ship of a builder.

Organizing big flat sale compels the people to make an impulsive emotional flat buying decision.

Organizing big flat sale helps the people to make a flat buying decision without doing any overwhelming market research, without any mind-boggling analysis, without considering better options & alternatives in the same location.

Organizing big flat sale eliminates painful mental stress in making a flat buying decision and creates false feeling of 'pleasure'.

Organizing big flat sale lets the people to cheat themselves that they are buying a product with some assured quality.

Organizing big flat sale lets the flat buyer to shrug of the responsibility of his decision and gives him freedom to blame the builder if something goes wrong.

Organizing big flat sale - in short - is good for the flat buyers - who are looking for mental shortcuts.

What is good for the flat buyers is, obviously, good for the builders.

What is good for the builders is, certainly, good for the flat buyers.

What is good for the builders & flat buyers is, for sure, good for the organizers who make good money from the flat sale. Right?

Benefits of buying a flat by visiting the projects in your preferred location:

Ravi Karandeekar at Gokhale Constructions Briz at Kasar Amboli, Pirangut, Pune

Visiting the sites is certainly time consuming, physically tiring, emotionally draining & intellectually confusing activity. I experienced this when I spend a day in visiting a few projects in Pirangut.

I chose Pirangut because many real estate sales persons & property brokers told me - "Now, Pirangut has become an investment destination of first time home buyers of IT Engineers working in Hinjewadi. Hinjawadi - third phase - Megalopolis - is just 7 - 8 - 9 kilometers from here!"

Affordable property rates at Pirangut & connectivity with Kothrud makes Pirangut ideal for them who have limited budget. I was told.

1) Pandit Javdekar Red Earth

The first project I visited was Pandit Javdekar Red Earth - Resort homes at Pirangut - Urawade. It was a random choice. I left home for Pirangut and boarded the first bus which was going to Urawade.

The security guard opened the sales office & let me visit the sample flat. Pointing at the ongoing construction next to the sales office the security guard told me that there is a car parking on the first 3 floors of the building. Then the guard gave me the brochure & the rate card.

The brochure said - Read Earth, a project of 1 BHK & 2 BHK Homes, will revolutionize the way you spend your weekends.

The rate card mentioned the floor wise rates of mountain, amenities & green belt facing flats - from 3325 to 3675. Infrastructure charges - Parking, Electricity & Amenities - 1 BHK 2,25,000 & 2 BHK 2,75,000!? I found it funny.

I didn't ask the security guard about the salesperson. He didn't tell me anything about the salesperson. I took a few photos & left.

2) Sarvesh Nakshatra Angan

The hoarding outside the project told me that ready to move in 2 & 3 BHK Flats are available in Nakshatra Angan on Ghotawade Phata - Lavasa Road at Urawade.

When I told the security guard that I want to see the flats - he asked - "Rent or Buy?" -

"How much for a 2 bhk?" - I asked.

"7 - 8 thousand" - he said and told me to visit the office on the first floor.

The person in the office didn't look like a real estate salesman. He told me that only 7 flats are available - 4 units of 2 BHK & 3 units of 3 BHK.

"For how much?" - I asked.

"First have a look at the flats" - he said. We visited a couple of 2 BHK & 3 BHK Flats.

He let me enjoy the views from the flats. He told me about the people who were occupying the flats. He told me about water, garbage, power, sewage, completion & occupancy certificate, society formation and how the project is maintained. I didn't have to ask him anything.

He not only showed the clubhouse, gym & library but even the refuge area!

A couple of more 12 story residential buildings, and a commercial complex will come in the second phase of Nakshatra Angan.

He also told me that the name of the builder is Mr. Sawant who is from Urawade.

"I want to talk to the residents. Can I?" - I asked.

"Yes, of course!" - he said and rang the bell of the nearby flat and told me that - "This family is the first to shift here"

A beautiful mature lady opened the door. He told her that I wish to buy a flat & want to talk to her regarding it. The beautiful lady invited us in.

"How come you are here?," I asked her in Marathi.

"Even we wonder! After being born & brought up in Sahakar Nagar we decided to spend the rest of our life here!!" - the beautiful lady said. She shared many things about the builder, other options they have considered before booking a flat when the project was under construction, life at Urawade, and so on.

"You know? The regular PMPML driver stops the bus for me at the entrance of our project!" - she said.

"That's the privilege of being a beautiful lady!" - I said.

"No one stopped for me in Pune - not even an auto rickshaw driver - credit goes to the good nature of people in Urawade - they haven't lost their humanity" the lady said.

After we took her leave, I asked the builder's man - "Who are you? The builder's brother - partner?"

"I show flats. I am builder's childhood friend. I left my job & joined Mr. Sawant. This is our second project," he said.

"Your friend is a local landlord. Right? Where is he?," I asked.

"He is from Urawade - but he is not what you think - Guntha Mantri builder - he is in construction business for a long time," the builder's man said.

"Yes! It shows. He is the best. Now, please, tell me the price," I said.

The builder's man gave me the printed price list of ready to move in flats. 2 BHK Flats - from Rs. 37.66 - 44.08 Lakhs. 3 BHK Flats - 47.94 - 48.72 Lakhs. On the price list there was contact information - 020 2542 0043 / 98811 23229 / www.sarveshrealty.com

3) K K Developers' ArCasia:

I was at Nakshatra Angan for nearly 2 hours. Now, it was 12 noon. Sun was hot. I was hungry. Walking on Lavasa Road had become boring. Still I didn't feel like going towards ugly Ghotawade Phata. But there was no option. I took a tumtum. Got down at the way to Kasar Amboli. Eat tasteless rice plate and started walking on kachcha road. Opposite ElectroMech Company, I stopped at ArCasia, a single stand alone 3 story building of shops & 1 & 2 BHK Flats.

"The builder is a factory worker. He has taken a plot & constructing this building. The builder's brother supervises the construction personally. Unfortunately, he is not at the site. But the salesman will tell you about the project," a man at the site office told me and send someone to call the salesman who has gone for a lunch.

The salesman gave me the brochure & property price list. He said - "At present we have permission for only 3 floors. That's why we are taking bookings of only 3 floors. But eventually the building will have 6 floors."

The carpet area mentioned in the price list was including the area of the terrace! The rate was 3,100 per sq.ft. A 1 BHK had a separate WC & bath. There were 6 flats on each floor - 4 units of 1 BHK & 2 of 2 BHK. Somehow the builder has managed to assemble a bunch of rooms into a flat like unit. The approximate all inclusive property price of a 1 BHK Flat was Rs. 19.7 - 21.8 Lakhs and a 2 BHK was for Rs. 27.8 29.5 Lakhs. Availability is ample. Contact numbers are 89756 38096 / 83085 56460.

4) Gokhale Constructions Briz:

As always, the main gate of Gokhale Constructions Briz was impressive. Tiny clubhouse was imposing. Landscaping & play equipment for children were trendy. A salesman cum site in charge was busy in supervising the final cleaning before possession.

"We have recently received occupancy certificate," proudly he told me and took me for the flat selection. Some 6 - 7 units of 2 BHK Flats (Approx all inclusive price Rs. 35.5 Lakhs) are available for sale in Briz and out of 175 some 10 - 15 flats are occupied. I told him to show me amenity facing flats on 7 - 9 floor.

He told me -"Amenity facing only 12th floor is available. 7 - 9 is on the back side"

"Show me 12th for the view but I will not go for it" - I said.

I took a photo of a beautiful Ganapati in the entrance lobby.

"Look at these tiles! These are 300 rupees per sq.ft. Which we use in our premium projects where each flat is of 2 - 3 cores" the salesman cum site in charge told me proudly.

"Look at the speed of the lift - In 30 seconds we have reached the 12th floor - Look at the views - Can you see Megapolis - Hinjewadi? Have a look at the amenities from here - look how cool it is here on a hot October noon" - he continued talking proudly.

"Can you see the signs of leakage or seepage on the walls or ceiling? No! In Gokhale Constructions' flat you don't have to worry about leakage or seepage. You said no for 12th floor only for that reason - right? ," he asked me.

"Yes! Please, show me the one which is available!!," I said.

He showed me 2 units on the 12th floor. Both had different layouts. Both flats were compact. Floor lobby had a strange shape. The duct was deadly. Fittings & fixtures were unusual. Mr. Gokhale must have taken a lot of efforts to do something unusual than he normally does in his premium projects! Still, I am sure, all his flat buyers must be very satisfied.

"What was the price when you launched the project 3 years ago?" - I asked.

"I am not sure. May be 25. It was the same price last Navratrotsav - of course, I am not sure - when we offered 30 % discount and booked some 40 flats," the salesman cum site manager said and added - "3rd Navratrotsav and ready possession flat went for 35 - look at the appreciation! Gokhale Constructions is a brand"

"Very true!," I said and took his leave.

5) Nakshatra - Challenge Rate Rs. 2424 per sq.ft.:

I got out of Briz, crossed the bridge, entered Nakshatra and was trying to take photo of Briz. One man came to me and said - "At the launch Gokhale had promised that at the time of possession the cement road would be ready from main road to here - did you see the cement road anywhere? No! This bridge - we constructed it"

"No. The road was kachcha. But why will Gokhale construct it? Gram Panchayat constructs the roads & bridges," I said.

"You must be a Bamaan! Am I right?," he said.

"How did you guess?," I asked.

"Who else will take a photo of Gokhale's building! All Sadashiv Peth Brahmins have invested here. Ask me. I know everything." he said.

"How come? You work in Nakshatra?," I asked.

"No. I know all. General knowledge. This project was stalled for a long time. Because of the fight between the partners. Now, again they have started construction. Go there and have a look - if you wish - but I know you will not buy there - you will only go for Gokhale!," he said.

"No. I am going. Gone," I said where the construction activity was in a full swing. But couldn't find the salesman. So, had come back and continue walking towards Kalash.

6) Kalyani Fortune Properties Kalash - Property Rate 2499 per sq.ft.:

Kalash was a big surprise! Because of the so many hoardings about the property rate of Rs. 2,499 per sq.ft., I had unconsciously assumed that the project would be a typical 'affordable junk property'. But when I saw the sample flat I was pleasantly surprised.

Though the flat was compact, it was intelligently planned. There are only 4 flats per floor. The floor lobby is quite large.

Living cum dining was 14'7" x 12'2" - because of the 12 feet width it looks specious. 9' x 8' Kitchen had a 4' x 4' store and a dry balcony. Common toilet had an Indian WC pan. Master Bedroom was 12'2" x 10'2". The second bedroom was of course 10' x 10'. Attached terrace to living / dining was of enough size for a compact flat.

The second surprise was Jitendra Gaikwad, my old friend & one of the best real estate salespersons in Pune real estate market. In his typical style, Jitendra gave me an idea about the future scope of development in Kasar Amboli. And explained how Kalash can be an ideal investment. When I said bye bye to him, I had become expert on Kasar Amboli and was completely convinced about it's future prospects.

The third pleasant surprise was the young directors of Kalyanee & Fortune!

We are civil engineers. We are completely involved in the execution of the project. We plan and supervise construction personally. They told me.

They also told me that they are going spend their own money to construct the approach road from Kasar Amboli Gaonthan to Kalash!

A 2 BHK Flat in Kalash, ready / under construction costs around Rs. 31 - 33 Lakhs and a 1 BHK Flat for around Rs. 21 - 22 Lakhs!

Contact details are 97647 88688 / 97641 88388 / www.kalashhome.com

Which is the better way to buy a flat in Pune real estate market?

While coming back, I had to wait nearly for one hour at Ghotawade Phata for a bus. While I was waiting I took a stock of the day.

Was it worth to take so much trouble to visit the projects? I asked.

Yes! Considering that I am going to spend rest of my life here - the trouble I took was nothing. I told myself.

Did I find any project worth considering? I asked myself.

Yes! Assuming that I am working in Hinjewadi - my budget is around 40 lakhs for a 2 BHK Flat or around 25 for a 1 - my family is comfortable to live in undeveloped - non urbanized area - without any social & cultural infrastructure - a day's efforts have convinced me that - there are many options available for me in Urawade - Kasar Amboli. I told myself.

Did I find the projects which are worth shortlisting for the next stage of scrutiny of legal papers, environmental clearance, basic infrastructure developed by the builder, storm water management, source of water supply, cost of maintenance of the flat, and most important the sanctions - approvals? I asked.

Yes! Out of the 5 projects I visited today - minimum 3 are worth considering seriously. I told myself.

Would I like to visit more projects? I asked.

Yes! Of course!! It's my duty & responsibility to explore every on going project in the vicinity of Pirangut, Urawade, Kasar Amboli, Chande Nande & Paud. I told myself.

Isn't this overwhelming? I asked.

Yes! It is. But I have an option. I can rent a flat at Aundh or Kothrud for a less amount and enjoy high standard of life!! I told myself.

What was the surprise of the day? I asked.

2 surprises! Sarvesh Nakshatra Angan & Kalash. Both less known builders have surpassed the well known brand of Gokhale Constructions. I told myself.

What is the conclusion? I asked myself.

If you keep your eyes open - you see better things in the world. I told myself.

What say you?

Would you like to explore the properties on your own or would you like to submit yourself blindly to some media house?

Which is the better way to buy a flat in Pune real estate market?

Please, let me know in the comments.

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4) Pune flat buyers, how good is your maths?

3) 8 Signs You Are a Hopelessly Ignorant Pune Flat Buyer

2) 8 Questions every flat buyer in Pune should ask a builder

1) Investing in DSK Dream City Pune

Subscribe for Free!

To receive free emails or free RSS feeds, please, subscribe to Ravi Karandeekar's Pune Real Estate Market News Blog

Feel free to call me:

I enjoy talking, sharing my views and giving advice about buying property in Pune real estate market.

My email id is RaviKarandeekar@RaviKarandeekar.com Feel free to write to me. I reply as soon as i can.

If you want my advice, feel free to call me on 919860044110.  First 3 minutes are free! And for more than 3 minutes - pay as you wish - you decide the value of my advice.

Of course, for a serious discussion, better fix an appointment at a time convenient to both of us. So that we can have uninterrupted & in depth discussion on my mobile (919860044110)
- on Video Hangout on Google+
- or on Skype (ravikarandeekar) .

For more than 3 minutes and up to 30 minutes - pay as you wish. After the conversation - transfer the money to my bank account. As much as you wish. From a few hundred to a few hundred thousand crore of U S Dollars or Indian Rupees. Here are my bank account details:

Ravindra Karandeekar,
Bank of Maharashtra.
Savings A/c no- 20047674794.
Branch- Bajirao Road Pune MICR Code 411014010.
IFSC- MAHB0000001