“We are all born ignorant,but one must work hard to remain stupid.”― Benjamin Franklin
Launch Event of DSK Aanandghan at DSK Vishwa:
From 19th to 25th December 2013, D. S. Kulkarni Developers Ltd. (www.dskdl.com) organized launch event of DSK Aanandghan at DSK Vishwa, Dhayari, off Sinhagad Road in Pune.
I visited the event twice. On 20th & 23rd December.
At DSK Aanandghan, Mr. Milind Patange, V P Marketing, explained me the planning & pricing, construction plan & technology, ethical business practices & transparency in transaction, response & number of bookings.
Mr. Milind personally took me to the site of DSK Aanandghan and explained the floor plan of every flat in each wing - drawn to scale - on the open plot. He even gave me a ride in the golf cart - which was kept specifically for the senior citizens.
From the viewing machan - specially erected at the height of an attached terrace of the flat on the first floor of DSK Aanandghan - I enjoyed the view of Nanded City Pune, UrbanGram Kirkatwadi, Khadakwasla Dam, Sinhagad Fort & Sunset - for which you have to pay premium property rate.
Mr. Milind gave me tour of entire DSK Vishwa and showed me all special attractions - Temple, Waterfall, Hospital, Pu La Deshpande Katta & Nature Park, DSK School. He also showed me the previous 5 phases of DSK Vishwa - Chandrama & Rohini, Bhaskara & Vasudha, Varun & Pawan, Saptasur, Meghamalhar, Akash Row Houses, Vishwa Villas & Sayantara Developed Plots.
Mr. Milind did one more interesting thing. He told me all about 'DSK Dream City Fursungi' - upcoming special township of D. S. Kulkarni Developers Ltd. - but, he requested me not to write about it.
At the end of visit, when I thanked Mr. Milind for sparing so much time for me - Mr. Milind said, "I didn't give you a 'special treatment'. At DSK every visitor is VIP!"
"Yes! I have seen - experienced - that in these 2 days!! Still, I would have liked if you had said - Ravi Karandeekar, you are the most influential Pune real estate blogger - so, entertaining you well was my corporate strategy & duty!," I said.
In short, at the launch event of DSK Aanandghan, I did everything, DSK expected me to do - except booking a 1 BHK or a 2 BHK Flat by giving a cheque of Rs. 2 Lakh.
I took a few photos of DSK Vishwa & the brochure of DSK Aanandghan and reached the bus stop.
12th Anniversary Celebration of Stupidity:
At the DSK Vishwa bus stop, pointing at the brochure in my hand, a senior citizen asked me, "Did you book a flat?"
"No. I didn't," I said.
"Why?," asked the senior citizen at the bus stop.
"I didn't book a flat - because - I am not stupid. I know that 'booking a flat' is a stupid way of buying a home. 'Booking a flat at the launch of project' is the height of stupidity," I said.
"I booked a flat in the first phase of DSK Vishwa. My wife says, that's the only wise thing I have done in my life!," said the senior citizen at the bus stop.
"OMG! Look how stupid you are!! You even don't know that you are a stupid!!!," I said and started laughing.
"Are you mad? I am 'the' retired judge of Bombay High Court!!," said the senior citizen at the bus stop.
"Then, My Retired Lord, - at 8 pm - what are you doing at the bus stop?," I asked.
"I can do whatever I want to do - I live here. Tell me - if booking a flat is stupidity - then - why did you visit?," asked the senior citizen at the bus stop.
"Because, I am Ravi Karandeekar - Pune real estate blogger. For me, this event was more than the launch of DSK Aanandghan, 6th Phase of DSK Vishwa. For me, this was 12th Anniversary Celebration of Stupidity! And you know what? On this occasion, for the first time in my life, I could meet, talk and shoot a photo with Mr. DSK - who conceptualized & popularized 'Celebration of Stupidity' in 2000 - when the first phase of DSK Vishwa was launched!," I said.
"There are more fools in the world than there are people"
- Christian Johann Heinrich Heine
I received a call on my mobile 919860044110, so I couldn't continue my conversation with the senior citizen at the bus stop.
While I was on the phone, one grand father with a baby in a beautiful baba gadi stopped near the bus stop. Grand father lifted the child and went near the advertisement of DSK Vishwa on the bus stop.
The baby touched the face of a baby in the DSK's ad and started giggling loudly. The grand father stood there for a while and let the baby touch & kiss the baby in the DSK's ad.
A young couple came and stood near the baba gadi. The young lady said, "झालं का - आता चला"
The grand father obeyed the young lady. He came immediately and tried to keep the baby in baba gadi. But the baby refused to sit. Crying loudly it started pushing & kicking it's legs. With her tiny hands, it went on requesting her grand father to lift and take her to the baby in the DSK's ad.
The young man - must be the father - took charge of the baba gadi and started walking. The young lady - must be his wife - followed her husband,
"Your baby is lonely. She wants a brother or a sister!," I said to the grand father who was left behind.
"Yes! Very badly!! That's what I told to my daughter. Don't stop at one. It's unfair - not right - for a baby. You know what she said? - If you are ready to pay the EMI of my flat - I will stop working and - start delivering one baby per annum - for the next 20 years!," said the grand father.
"EMI for a Baby - did you accept the proposal?," I asked.
"No! I said - I have already made one mistake - I will not make the second!," said the grand father.
"What mistake?," I asked.
"Paying the own contribution for booking a 2 BHK flat. It would have been better if they had rented the flat - instead of living for a bank - they would have lived for their family!," said the grand father.
"Why did you pay for the own contribution? To protect your daughter from her husband?," I asked.
"No. No. Not like that. My son in law is a gem of a person. In fact, he was against booking. It was my daughter who insisted on booking a flat. There was some special offer. She gave token amount and told me to arrange for the balance in a week. She convinced me that - time is of essence - if not now - then never - they can pay EMI - what they don't have is only the own contribution - if they wait to save the own contribution - and in the mean time if the property prices go up - it may become impossible for them to own a home - In fact, my son in law was ready to take a personal loan - but, my daughter told him - no - instead of paying exorbitant interest rate for a personal loan - we will borrow from my father - so, I said - accept my interest free loan and return whenever you can!," said the grand father.
"I see...you know? This was all planned - scripted - written," I said.
"Means? Who planned? Who wrote?," asked the grand father.
"Certainly, Mr. D S K! Let me tell you the script DSK wrote for your daughter," I said and started narrating -
Your daughter & son in law are already searching - planning - thinking - about buying a flat - but couldn't make up mind - were getting cold feet every time.
But, one fine morning, a big ad in the newspaper - swept them off their feet - Launching Today - Special Launch Offer - Only for 7 Days - Save Rs. 6 to 11 Lakhs.
They rush to the site - a beautifully decorated huge pandal welcomes them - imposing picture of some goddess gives them assurance, courage & confidence.
Someone is sincerely trying to tell them about a flat - about a project - but they are lost in the offer - they are least interested in information - they are only interested in the numbers.
Special Saving for these 7 Days (Rs.): 7,30,000 - Amount to be Paid At the time of Booking (Rs.): 2,00,000 - Payment within 15 Days (Rs.): 10,31,000 - EMI for 20 Years (Rs.): 49,151
All numbers - particularly EMI for 20 Years (Rs.): 49,151 - look within their reach - they are almost on the verge of fulfilling their dream.
Suddenly your daughter hears loud clapping - the salesman sitting with them also starts clapping - mesmerizing voice announces "booking"!
Your daughter also start clapping - son in law gets up to have a look - the property buyer ceremoniously receives booking receipt - at that moment - your daughter says - we are the next - yes, we are the next - words come out of your son in law's mouth.
The End!
"You know what happened after 'The End'," I said and gave him the printed brochure of costing of DSK Aanandghan.
The grand father read the costing table of a 2 BHK Flat carefully - and said, "You know? For the last few days - I was wondering - how can people take an instant decision of booking a flat? You are right. The offer is put in such a way - that anybody can get carried away - lose his mind - and become a slave of a bank! No wonder my daughter was telling me again and again - time is of essence - if not now - then never! Who is this DSK - a builder or ब्रम्हदेव?"
"That's not the question. Question is - Are we fools?," I said.
"DSK knows that we all are! We want prices to fool us!! He is genius!!!," said the grand father.
"Yes! Not only DSK - all builders in Pune know that - there are more fools in the world than there are people. That's why - every builder in Pune spends crores of rupees and organizes launch event of project - with special launch offer - and invites every would be Pune home buyer - "Hurry up, Make a Fool of Yourself!" - That's why a launch event of housing project is nothing but a celebration of stupidity," I said.
Contact DSK Aanandghan at DSK Vishwa, Dhayari, off Sinhagad Road, Pune:
Click to Visit Location Map of DSK Aanandghan at DSK Vishwa
Sales Office: 020 2438 0558 / 2438 1021
Email: sales@dskdl.com
www.dskdl.com
D. S. Kulkarni Developers Ltd.
1187/60, J. M. Road, Shivajinagar,
Pune - 411 005.
Marketing Dept.:
+91 20 6604 7100, 6604 7110
Related Stories:
1) April Fool
2) Pune Property Exhibitions - Mass Manipulation of Home Buyers
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